The elusive formula, Bollywood's equivalent of the philosopher's stone, has been
searched ever since the inception of Bollywood. Rajan Johri tries his hand, and
look at what he's got!
Rajan Johri's Formula: Take a big movie that is going to be released (Company, in this case), take all relevant factors and multiply them with a constant between 1 and 18 (patience! explanation follows), hire actors that the public recognizes (for whatever reasons), shoot the movie ASAP, release it alongside the aforementioned 'big movie'. Voila, what do we have!