Madhura Sreedhar is a man who generates good hype for his movies - we will give him that. His first movie, Sneha Geetam, was a decent watch, while the follow-up, It's My Love Story, did not really live up to the hype. In fact, the only reason the second flick was talked about was that Chetan Bhagat had come to its premiere.
Even for Back Bench Student, Madhura Sreedhar managed to get some hype, by having the hero read Bhagat's "What Young India Wants" on the posters. Chetan Bhagat even tweeted the poster and gave him some free publicity.