Emotional Atyachaar plus Rakhi Ka Insaaf anyone? With a dash of Splitsvilla on the side?
Luv Ka The End is Yash Raj's foray into being "relevant" to the present generation. We're not judging the sensibilities of the target demographic of the television content named above, but if Yash Raj Films thinks it's finished its market research by tuning into a couple of reality shows, then boy, has it got its work cut out.
The story goes like this. A simple, unsuspecting girl Ria (Shraddha Kapoor) is planning to celebrate her 18th birthday - you know, THE birthday - by losing her virginity to her boyfriend, the supposed college hunk (who, obviously, is a "charmer" and who also happens to be filthy rich) Luv. Just before you can digest this piece of "liberal thinking", by the way, there's some trivia hurled in your face: the 18th birthday is also their FOUR MONTH ANNIVERSARY!
Ria and her best friends (one of them played by a talented Pushtiie Shakti) discover that Luv has been two-timing her. He's part of a Billionaire Boys' Club, a despicable online group that awards points based on how hot the girl you're making out with is. The farther you go with her, the higher your score. Teachers carry extra points. Importantly, contenders must upload videos of their act. Currently, Luv is in the race for No. 1.
The whole story is now about how Ria and her friends plot to get back at Luv. All this happens over one day, before Ria's sweet parents get back from town. Meanwhile, there's an over-smart kid sister and a psycho daadi
, for Ria to contend with.
The fundamental problem with the film is not that it is juvenile - heck, when you're making a film about a bunch of hyper-cool 17-year-olds who all talk like they're on Hannah Montana, you can't make a Cheeni Kum
- but that it is a misfit in the local scene. This is an Americanized high-school setting, relevant to only a fraction of the Indian college crowd.
As a result, a large segment of the audience might not even find this material tolerable. Male bimbo Luv alone is the kind of character who makes you feel like a highly-evolved human being, solely by his existence.
As for the girls, they begin with itch powder, laxatives and super glue, and move on to seriously dangerous stuff like getting Luv doped, getting him tattooed, and then making him dance at a gay bar to an obnoxious Mutton song. Things swing between juvenile and offensive in a manner that has you squirming endlessly in your seat. We doubt if even a 17-year-old will find this interesting entertainment. However, Ali Zafar's cameo in the end serves to soothe senses (if you're an Ali Zafar fan, that is).
This might just be a great movie to watch for a person who's just been dumped. The vengeance bit is well-portrayed. The actors are pretty good. The film is fast-paced and occasionally witty. The good-looking visuals and the ad-film-like feel might entertain you if you're up for it.
We think Yash Raj Films should just stick to not making films for a while. Or even watching any.