I don't care for Ryan Bingham.
I care about Natalie Keener, a young spunky associate who took a shitty job for love, but did it as well as a young, naive person could. She is a kid, and vulnerable, and it shows.
I am intrigued by Alex Goran, the sexy, businesswoman obsessed with her Blackberry, her credit cards, and looking for something fleeting in her life that has a layer to it that I won't spoil.
Even Craig Gregory, the smarmy boss, is fulsome and wise-ass enough for me to at least get him (in as much as you need to 'get' a stereotype).