'Quick Gun Murugun' is a parody at the tastelessness of Indian films - it has got nothing to do with poking fun at South Indians. Of course by parodyzing such movies it implicitly makes a statement on the people who follow braindead movies churned out by mainstream bolly/tolly/kollywood productions.
Blame it on the retro-dom we've been bombarded with over the past decade, in Bollywood, music videos, Rajnikanth-spoofing e-mail forwards, and the Channel [V]s and MTVs of the land. The question is, if Quick Gun Murugun were the first ever take on curd-rice-slurping heroes who beat up bartenders who crack 'non-veg' jokes in the presence of 'ladies', would it have worked?
Maybe. It's not just the issue of novelty. QGM is not side-splitting not because it's offensive or it's too much of intellectualized humour, but because it's a prototype suited to 5-minute slivers, where it has the....