If there is one rule the world has reaffirmed over the course of the last half-decade, it is that elections are won with emotions and not facts. This plainly terrifying conclusion can be applied to cinema as well, even though the consequences of one might outweigh the other. Your emotional investment in a film is what makes your film-going experience worthwhile. You need to genuinely care about characters, their worlds, their stories and their triumphs/losses. Personally, Ram Charan Tej failed to coax me into caring about any of his characters in a career that has spanned over a decade. Playin....