With the Chinese film market being as huge as it is and with Jackie Chan being its biggest export (sorry, Chow Yun Fat), Hollywood being Hollywood will capitalise on it. But this time round the powers that be also placed a quality filmmaker at the helm. Martin Campbell has a very specific set of skills. He will find a dying franchise and/or actor and he will rejuvenate them. He did that twice for the Bond franchise with Golden Eye and Casino Royale, he made people care about The Mask Of Zorro, and he shepherded Mel Gibson's return with Edge Of Darkness.