Just before the interval, there is a big twist in Aa Ammayi Gurinchi Meeku Cheppali that sharply changes the tone and mood of the movie - turning it from a jog along a beach road to a slow crawl down a dark alley. This is the moment that marks the movie's slide towards mediocrity, where it sadly remains until the end.
Aa Ammayi... starts as a meta-commentary on Telugu cinema. Naveen (Sudheer Babu) is a hotshot Tollywood director with a string of mindless commercial hits with names like "Kasak" and "Missile". His intellectual writer-friend (Rahul Ramakrishna) teases him for being....