Ae Dil Hai Mushkil

See, here's the question: How do you sell a movie with first world problems?

In our humble opinion, this is the strategy.

Step 1: Dazzle your audience with the charms of the first world.

Step 2: Sprinkle in the problems into this charming place but never let your audience doubt that everything is beautiful and splendid. The pill is unimportant; the sugar coating, though, is vital.

If you're lucky and you play your cards right, you'll have a blockbuster. You want proof of concept? We give you Zindagi Na Milegi Dobara.

It....