Disney released Frozen, a tale based on Hans Christian Andersen's fairy tale The Snow Queen, in 2013. It became the best-selling animated film of all time (before ultimately being surpassed by The Lion King in 2019), and became a cult favourite, winning multiple Academy Awards and earning over a billion in direct sales (it is also one of the most widely watched films on home television) and huge additional mammon through a line of toys and collectibles that also sold like hot cakes. In other words, Frozen 2 is only going to have one competitor - itself.