I dont understand these cursing against cursewords...what is the need of such moral policing?...Films like Omkara din't get accolades simply because of the language...& why should every film have cheesy unrealistic dialogues like the so called "popular" films have...this has got an A certificate and is definitely not aimed at the dreaded great Indian joint families...
Ishqiya is an exercise in exclusivity, mostly using the middle finger.
So crypticness and profanity apparently make for good bedfellows, but we doubt if there are a lot of people out there who're willing to jump in the sack along with them. Don't get us wrong - there are indeed viewers who get turned on by entire conversations carried in cuss word lingo, and who, along with the makers, assume that if something is the anti-thesis of commercially-proven material it must be new-age cinema. The box office, however, speaks for itself.