If you can envisage that human beings, too, can be 'shudh' like milk or ghee, you might be able to comprehend Rajshri Production's movie Isi Life Mein's raison d'etre. The makers might have thrown in a peppy campus life, and made the chaste heroine don a skimpy number and shake her booty in a disco, but all efforts to dress their old tale of uncompromising virtuousness in uber cool garb fall flat due to the plot's contrivedness and predictability.
Then there are ghosts of DDLJ that haunt you in almost every scene after the interval, and you will find yourself rueing that Mohnish Beh....