It would have been easier on us Fear Factor-gulpers if we were offered phrases of comfort. Like, for example, if they told us that no one's going to really die. Or if they told us the whole thing was a video game, or that the players themselves had chosen to appear on this ghastly reality show.
Because how much fun is it to watch hundreds of people bet on the gruesome deaths of their fellow-human beings - human beings who aren't even willing to play? It's a fate worse than that of cattle being led on to bleed themselves in a fight that they don't even know why they are at and that h....