Pogaru

There is a saying in Chinese about how to keep expectations low if you have a bad product to sell. There is another saying in Chinese about how to dramatically raise expectations if you have a bad product to sell. The Chinese like to play it safe. Either that, or we at fullhyd.com are making sayings up.

Anyway, it’s hard to rely on sayings when you have a bad product. You gotta do what your gut feel tells you. Vikram Krishna, the producer of Pogaru, decides to take the latter approach. Splurge money on hype, and break even before word-of-mouth gets sufficiently around, sin....