Remember that time when clickbait was mainstream? The links that used to convince you that clicking on them would blow your mind? We have something else now. Watchbait. Yedu Chepala Katha's promos promised that the movie would blow your mind - um, your pants, actually. And as in the case of clickbait, nothing particularly happens in the movie that blows whatever it intended to. But it does blow something - your time and money.
Yedu Chepala Katha managed to create a lot of hype before its release with all the sleaze. And it probably would have delivered on at least 50% of that hype....
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