One of the most welcome changes Tollywood has adopted is reducing the runtime of its films. Over the course of the last decade, films have slowly wound down from being 3-hour extravaganzas to events which border the 2-hour-15-minute mark. While these new norms are violated on certain occasions (recent release Arjun Reddy being a good example), most films impose this constraint on themselves.
The reasons for this change are two-fold. One, a 2-hour film can be screened for a higher number of times over the course of a day, which makes perfect business sense. Two, a 2-hour film wo....