S_S, maybe fullhyd are not conventional movie critics..(since you said "as a critic you have a responsibility to promote good cinema." also, i disagree with that.it's like telling a 1st standard kid who's got only 5/10 that his hand-writing is good, to keep him from getting deprssed (assuming even Aamir is good cinema). you do that at the 1st standard level, not to a moviemaker who can't get basics right.and in being encouraging,you can't give a higher rating than a film deserves. i remember a dispute for omkara on fullhyd.readers were up in arms against the site,but the movie did flop as fullhyd said. i'm guessing fullhyd may have given a Ray movie 2/10 too by its commercial rating criteria, but i guess the tone of the review would be different from what it was for Aamir,since Ray movies will not have the protagonist killing himself for the heck of it when it's totally unnecessary, and there'll at least be a fine story-telling effort even if not commercially viable.
Some movies are made purely for slobbering film critics and connoisseurs who salivate at anything that is merely different. Welcome to Aamir.
Aamir is the tale of an NRI Aamir Ali (Rajeev Khandelwal) who's just returned to India. At the airport, he gets a call informing him that his family has been kidnapped and that they'll be set free if he does whatever he is asked to do for the next 5 hours. It turns out that his tormentors are a bunch of Muslim terrorists trying to do the usual - bomb innocent civilians to death because they believe their God loves and endorses that - an....