A Chiranjeevi release is a festive event in town. The city's map looks different on the day, the campus circuit is classified into those who have tickets and those who will, there are rambunctious "mass" crowds even outside the multiplexes, TV reporters are queuing up outside assorted theaters for the evening's most anticipated story, and the cut-outs are more omnipresent than the Lord himself.
And if you are inside a theater for the opening show, you realize a whole new meaning to the word frenzy. The hysteria engulfs all in its wake, as a mass of humanity transforms into one h....