It's a bad sign if you are looking at your watch repeatedly while watching a movie. It's worse if it shows that only 10 minutes have passed since it started. Erra Gulabi is a horror movie, and you start getting horrified pretty fast as the flick looks the perfect mix of a Telugu TV serial, a Mallu semi-porn wannabe, and many of your memories that you thought had disappeared forever thanks to some supreme efforts you made. It has been promoted as a Tamil superhit, and whether you believe it could be one depends on your definitions of superhit, Tamil and a.