Shameless brand placement seems to be the order of the day. It was all somehow more honest in the days of DD when a black strip would cover half the screen and inform you that this part of the programme was sponsored by Nirma Washing Powder.
The ridiculously marketed Hum Tum is slathered all over with brands, from Times Of India to NDTV and even Ruffles Lays. All that and cartoon romance? Well, the combination turns out to be not as bad as you might have feared.
Those pesky little cartoon characters that appear in the promos of this film are creations of Karan (Saif Ali K....