For those who were born late, this is perhaps as good a time as any to know a little bit about a low-budget, B-grade, tacky film released in 1975 called Jai Santoshi Maa.
A movie made for a very specific targeted audience in parts of Western India, Jai Santoshi Maa became one of the biggest-ever hits of Indian cinema. A little-known goddess became a household name, women all over the country started the solah-shukruvar, the songs sanctified just about every public and private religious occasion (whoever you are, you surely recognize Main To Aarti Utaroon Re Santoshi Maata Ki<....