From the 1960s to the 1990s, the Mills & Boon publishers loved to rehash certain kinds of love stories. One of these more popular plots revolved around women willingly pretending to be a man's make-believe girlfriend/lover/wife for some reason or the other. And then, inevitably, the woman falls in love with the man.
All that changed with the turn of the century, when women began to call the shots. Tanveer Khan, however, decided to revisit the golden days when women had no self-respect, and incorporate that aspect into his rather amateur screenplay.