Bobby is a tragedy - it ends with the lead pair dying in the end (lest we be accused of revealing the suspense, there's no suspense - the movie starts by showing them dying). And this is going to be one of several reasons that the film is likely to fail, despite plenty of above average stuff.
Let's get one thing straight - people don't go to watch tragedies. They are out for a good time, 2-1/2 hours of entertainment. Which was the last Telugu hit that had the hero and heroine dying in the end? Like we said, tragedies start with an inherent disadvantage - that people don't like to....