Romcoms are the order of the day now. Every new director wants to ideally begin with a love story that is light and fun, just like the various mushy movies that Hollywood churns out regularly. And while the debuting movie may not do wonders at the box office, there will always be a section of the youth that will buy a ticket to watch it.
Especially if it releases just after Valentine's Day. With romance in the air, and Vivek Oberoi still playing cute-boy-next-door characters, Jayantabhai Ki Luv Story may just become a popular romantic comedy this year.