Donga Dongadi

Brand any film a comedy and, for the first couple of shows at least, you’ve got the crowds beating the doors down. Then the queue at the ticket counter starts to notice that the people emerging from the theater look pained and weary. Soon the excitement dies down, and another exercise in marketing has run its course. We wouldn’t say don’t watch Donga Dongadi. We’d say: watch it if you absolutely must but maybe it’s better on the whole if you didn’t. That’s diplomacy, that's what that is.

Launching another member of a filmi family is this....