Stalin

Grab this: Sunil stops his dance in the middle of the opening song of Andala Ramudu to salute a Chiranjeevi poster along the way, and breaks into adulatory prose about "annayya". Lawrence dedicates Style to unabashedly singing paens of Chiranjeevi. Venkatesh, a huge star himself, spends half his time on stage at Richard Gere’s AIDS initiative at the Lalitha Kala Thoranam, praising Chiranjeevi who is to come later.

And for newer actors in smaller films, it seems de riguer to refer to the "Mega Star" in some way. From Uday Kiran to Navdeep and Sai Kiran and, of course, Allu ....