For the most part, Mirchi seems hell bent on reinforcing how good-looking Prabhas is. Perhaps the makers are preaching to the choir, though, for you hear a deafening chorus of cheers and whistles every time Mr. I'm-Tall-And-Handsome-And-I-Know-It steps in the way of the viewfinder, regardless of reiteration from dialogues like, "Ninnu aadapillani chooskunnattu chooskovalsostundi," said by Jai's (Prabhas) disgruntled mother (Malayali actress Nadhiya, very polished).
For the rest, though, it makes up with skill, and an intimate knowledge of what makes the average viewer tic....