Radio is in that category of movies that needs the following elements to work commercially - sharp writing, a gargantuan marketing effort, a huge star cast, a talented star cast, a popular star cast, and an audience.
Making a movie in a genre that Rahul Bose would cream with one hand tied behind his back, and targeting an exclusive section of the audience - urban youth - is obviously backfiring on Radio. Because, unfortunately, no one enters the theatre without presuming it's some sort of a joke. And even more unfortunately, few leave disappointed.
fullhyd.com has 700,000+ monthly visits. Tell Hyderabad what you feel about Radio - Love On Air, and then also see all user reviews for Radio - Love On Air!