Death may be a great leveller, but to really snuff a man out, there’s nothing like serial failure. The Teja of today is far less cocky – heck, almost humble – as you’d have made out from the promos of this one. The name doesn’t appear on the posters in almost the same font size as that of the movie itself (remember "Teja Dhairyam"?). He doesn’t seem to get in the news for any wrong reasons any more. And in the ultimate sign of conformity with the Telugu film industry, even his movies now have lines about vamsam.