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100% Love Review

100% Love
Deepa Garimella /
Can watch again
Good for kids
Good for dates
Wait for OTT
Well, at least they're not calling it love right from the start, wisely choosing, instead, to call normal teenage hormonal surges what they ought to be until tested thoroughly - infatuation. 100 Percent Love quotes the Freudian definition of infatuation an umpteen number of times, and gets a few concepts right. But then, not all is well.

Sukumar, who is known to infuse his male protagonists' characters with creepy shades, turns his latest into a consummate creep. Balu (Naga Chaitanya), a whiz-kid and compulsive topper, is insecure, insensitive and disrespectful towards women (more disturbing is the fact that the crowds cheer and clap when he makes a particularly disparaging remark about why girls shouldn't be educated). Meanwhile his maradalu Mahalakshmi (Tamanna) is totally smitten by him, but can never get past his big fat ego down to his heart.

Basically, the hero and heroine look like they hate each other, but this is because they love each other just so much. Confused and angry rebounds and weepy climaxes later, the credits roll.

100 Percent Love's revival of the bava-maradalu relationship on screen is cute. Most else is not. Balu is a caricature and his obsession with success may seem funny for a while, but then, cheapness quickly sets in - with Balu trying to top his class by doing things like scheming against his competitor.

Hazy ethics aside, the juvenility is incredible. Years after everyone leaves college, Balu has the same issues with life as that of a 10-year-old - and issues that erupt in totally unsubtle ways.

Also, it is downright weird to watch bava and maradalu - with pages of history and umpteen unsaid conversations behind them - bonding until just a few hours before their respective weddings to other people. We know that's the whole point the story wants to drive home, but things at this point get a little too slow and all-too-obvious for impatient audiences.

And in the end, the couple's grandfather announces boisterously to the wedding organizers, "Orey, boardlu maarchandra!!" Too quick a fix for a sticky mess that got dragged for 2 hours?

Sukumar is probably more of an execution-man than an ideas-man. Scenes are well-done, almost choreographed, and the production design is snazzy (the opening title sequence is an eye-popper). A few comic bits here and there are quite hilarious, like the one where Mahalakshmi's prospective fiancee Prasad comes to her college to check her out. Dharmavarapu's John Acharya is fun as well.

There are layers, too, if you look for them. Mahalakshmi's unconditional love for her bava, and the way her character grows up, is sweet and graceful, accentuated further by Tamanna's unblemished performance. Also, Mahalakshmi is a strong woman who stands up for her beliefs (and has beliefs to stand up for, in the first place) - a pleasant change from the usual silly/simpering Telugu heroine.

Naga Chaitanya's picking up pretty well. His deadpan dialogue delivery is carefully being worked into his style now. In any case, the lad has his fans.

Naresh, K R Vijaya, Vijay Kumar and others are dignified. The kids in the film are endearing, and their quick lines bring on a lot of laughs.

Devi Sri Prasad's scores might spike the charts for a brief while, but that's about it. The much-hyped item song has more skin than catchy music.

This one might have audiences more because of fanboy frenzy than because of its own merit. Skip it unless you can sleep through it.
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100% Love (telugu) reviews
Rating is quick and easy - try it!
  • Cast
    Naga Chaitanya, Tamanna, K R Vijaya, Naresh, Dharmavarapu Subrahmanyam, Vijay Kumar
    3 users say this is wrong.
  • Music
    Devi Sri Prasad
    2 users say this is wrong.
  • Director
    2 users say this is wrong.
  • Theatres
    Not screening currently in any theatres in Hyderabad.
    2 users say this is wrong.
1 - 12 OF 12 COMMENTS
Can watch again - Yes
Good for kids - Yes
Good for dates - Yes
Wait for OTT - No
Nikhil on 16th Jan 2013, 1:53am | Permalink
Deepa maam, the movie was never, never, never boring and has very good screenplay. Its a 100% entertainer without doubt. How on earth can you recommend a 'skip'..for summarize a review extremely badly...sometimes you even contradict yourself...a 'WTF' is the only recourse we are left with.. when we read such things..
Mungalla Rama Krishna on 1st Jul 2011, 12:09pm | Permalink
Its a youth film and college entertainer

Pros: Acting & Story
Saradhi on 7th Jun 2011, 10:21am | Permalink
idekkadi 100% love? prema anedi abhimaanam, nammakam meeda depend ayi vuntundi. eppudu I am great ani cheppinchukovadam oka lovvaaa? thikka cinemaalu, thikka aalochanalu. assalu ajitni, adevaru swapnani enduku gaadidalni chesinattu? idoka jokaipoindi anni cinemaalalo. dayachesi cinemaalani, prajala aalochanalni paadu cheyyoddu. ilaanti cinema theesinandu directorni chepputo kottalani vundi. anyway, ee cinemaa venakaala work chesina vaallaki iche respect ki maathrame ichina rating idi. totally a big bullshit movie. Horrible to watch second time. Mr. Perfect is some what better. vaadi edupedo vaadu edchaadu. inkokarni gaadidalni cheyyaledu. gives a bad signal to youth.

Pros: titles
Cons: rest of the movie
nms_reddy on 26th May 2011, 1:12pm | Permalink

Pros: Good Script
Cons: None
Praneeth on 21st May 2011, 12:26am | Permalink
Its a good movie. Naga Chaitanya and Tamannaah acted well. Childrens acted well. Direction was good. Songs are good. A complete Entertainer.
OptimusPrime on 20th May 2011, 2:25pm | Permalink
I cant believe you would say such trashy things about a good entertaining movie and rate falthu movies like Teen Maar in high rankings. Leaves no doubts as to who is occupied with "fanboy frenzy" here.

Movie was definitely worth a watch. Except the crazy climax, the movie was never boring.

Pros: music, script, protaginists' performance
Cons: climax
Pradeepch- on 19th May 2011, 3:24pm | Permalink
This movie is super FantasTic -
Heroine is marvelous -
hero is marvelous -
It describes the real hard core problems that happen between a boy n girl -
Such an apt description -
how a girl try to overpowr guy with his own help and miniscule his dearest ambitions is shown neatly -

Swetha -
I disagree with You -
Girls r really pathetic characters as shown in the movie. Thatz the truth U can't digest -
Sukumar is the guy who put forward it soo nicely -
It is my experience too - I mean my experience wid few girls - -
Itz not an alien script -
only dumb boys wont have much clue -

Pros: script, actors
Cons: no cons
Prasanna Dommu on 16th May 2011, 6:03pm | Permalink
I'm surprised I actually sat through this movie. And I'm even more surprised to see such high ratings for such a juvenile flick.

The movie is so confusing that I lost track of what was happening half way through. I couldn't get the director's point, neither could I just sit back and enjoy what was happening on screen as it was too hard to follow.

What was most absurd besides the lead character's constant clash of childish egos, was that in such a big house the family puts a grown girl and boy in the same room !!

This one is definitely for the fans ONLY... others, wait to watch it on TV

Pros: Cinematography
Cons: Script, performances of leads
vamshi_infy on 16th May 2011, 12:42pm | Permalink
Nice movie, apt comedy, complete entertainer.

Pros: Comedy, Tamannah & Cinematography
swetha on 8th May 2011, 3:29pm | Permalink
In the cloak of creativity, it appears, sukumar has lost his senses. His depiction of girls and and some dialogues about girls show his mean attitude towards women. This creativity director showed girls as pathetic characterless in his earlier "jagadam" movie. Still not satisfied, he now made another crap.

Cons: Retrograde thinking
Kishore on 7th May 2011, 10:23am | Permalink
1st half of the movie is awesome. There is a lot of creativity by Sukumar in each and every scene. He has proved again that he is the only creative director. Tamanna looks gorgeous. Action by Chaitu is also good. At some points he resembles the action of JOSH. Songs scored by DSP are also good especially the one sung by Adnan. 2nd half is a bit slow and is not tat much entertaining when compared to 1st. But finally, it is a beautiful movie. Its worth watching morethan 2 time. I dont know why the rating given by the reviewer here is low. Movie is awesome. Go and watch it. U will enjoy the most.

Pros: 1st Half of the movie, Tamanna and SUKUMAR
Cons: 2nd half is bit slow.
rishi578 on 6th May 2011, 5:02pm | Permalink
Hey ! Why u r so interested in details.remember what happened to teen maar which u have praised a lot.Film is good.we got our money worth.

Pros: Screenplay,Music,Lead pair
Cons: Slow in second half
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