Comedy has become big business in Bollywood of late. There are the Priyadarshan confusion riots, the Hrishikesh Mukherjee hearkening Munnabhais and Khoslas, and then there are the low-budget slapstick-y Mastis and Kya Kool Hai Hums. No prizes for guessing which group Apna Sapna Money Money belongs to, but the fact remains that making a comedy and raking in the moolah has become a lucrative and simple mantra in Bollywoodland, and Mukta Arts too sees this as a quick way of creating funds for the higher budget outings they intend to invest in.
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